Nastanak putničko-agencijske delatnosti u Jugoslaviji kao pokretač razvoja kulture putovanja
Date
2018
Authors
Krejić, Živana
Milićević, Snežana
Journal Title
Journal ISSN
Volume Title
Publisher
Zavod za proučavanje kulturnog razvitka, Beograd
Abstract
Although the idea of the creation of the first travel agency in Yugoslavia
existed in the middle of the 19th century, it took more than sixty years to
establish the first travel agency, Putnik, in Belgrade in 1923. Founding
of a tourist agency initiated numerous trips, both domestic and foreign,
to the places of former Yugoslavia. The most popular destinations in
Yugoslavia in the first half of the 20th century were in southern Serbia,
Slovenia and the Adriatic. During 1930, business operations of Putnik
were marked by cruises and thematic exhibitions in Paris, London,
Nice, as well as the opening of a large number of branches in different
cities, in the country and abroad. Until the beginning of World War I,
important events for the development of tourist travels in Yugoslavia
occurred: printing of posters, brochures, promotions of destinations,
opening of the Belgrade Fair, making of the first tourist film in colour.
After World War II, which had a very negative effect on tourism in the
whole world, including Yugoslavia, a period of the country’s restoration
followed and a golden age of tourism in Yugoslavia started, which by
the number of tourists, their overnight stays and tourism revenues have
never been exceeded. The appearance of agency activity in Yugoslavia
contributed to the creation of a travel culture that has had multiple
benefits for both travellers and hosts, but also for the society as a whole.
Description
Keywords
Jugoslavija, putovanja, turistička agencija, "Putnik"
Citation
Krejić, Ž., & Milićević, S. (2018). Nastanak putničko-agencijske delatnosti u Jugoslaviji kao pokretač razvoja kulture putovanja. Kultura, 161, 39-51. https://doi.org/10.5937/kultura1861039K