Faculty of Education, Jagodina

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Last accreditation in 2014 by Comission for Accreditation and Quality Assurance Previous accreditation cycle(s): 2009

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Browsing Faculty of Education, Jagodina by Subject "anglicisms"

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    GLOBALIZACIJSKI PROCESI U ROMANU „LETO KAD SAM NAUČILA DA LETIM“
    (Faculty of Education in Jagodina, University of Kragujevac, 2022) Spasić, Jelena
    The influence of cultural globalization on language of literature is most intensive in literature for children, which has characteristics of digital natives’ language. This paper deals with the language of the novel Leto kad sam naučila da letim by Jasminka Petrović. The main goal of the research is to examine linguistic and stylistic features in which the influence of English as a global language, digitalization and mass media is reflected. The problem of linguistic diversity has not been given enough attention in previous analysis dedicated to the analyzed novel. The aim of the paper is to single out linguistic and stylistic characteristics of the novel Leto kad sam naučila da letim, which are a consequence of cultural globalization. Along with global cultural homogenization, there is a strengthening of national consciousness and the rise of national cultures. The paper deals with how the process of localization of the global, i.e. glocalization, is manifested in the speech of the characters of the analyzed novel.
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    UPOTREBA ANGLICIZAMA U KREIRANjU MEDIJSKE SLIKE KONZUMERIZMA
    (Faculty of Education in Jagodina, 2021) Spasić, Jelena
    The way in which information about social phenomena is presented influences the formation of social values, but also the language habits of readers. This paper analyzes the use of anglicisms in the electronic issues of Serbian daily newspapers, weeklies and magazines. By applying linguostylistic and functional-stylistic methods, linguistic means which create the media image of consumerism are examined. In the online issues of Serbian newspapers and magazines, the syntagms shopping center and shopping mall are often used unjustifiably, i.e. they are directly taken from the English language, without adaptation. The names of the important dates of consumerism, Black Friday and Cyber Monday, are also written as in the original or adapted to the Serbian language. However, the ortographic norm of Serbian language is mostly violated, which indirectly affects the literacy of readers and their linguistic habits.
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